Business Analytics and Its Applications


Business Analytics refers to the technologies, skills and also practices for the continuous investigation and also exploration of the past business performances.

This process helps in gaining a lot of insights and also drives in the business planning stage. Understanding the performance of the business and also developing the latest insights also form a very integral part of the process of Business analytics.

It is mostly based on various statistical methods and also data. The process of business analytics is very popular for making extensive and proper use of the statistical analysis that includes predictive modeling and also explanatory modeling.

Analytics can be used very effectively as input for the various human decisions or also the fully automated decisions. Business intelligence includes OLAP (Online analytical processing), querying and also reporting. This is a very handy process and this means that there are numerous applications of this process that can never be ignored. It uses very consistent measures of metrics and this means that the process altogether becomes ever easier. The new insights that can be developed are of very good use as well. The user can learn a new method or process on a daily basis whenever Business Analytics is being implemented.

The number of application of business analytics can never be undermined. Business Analytics is used by banks such as Capital One who subsequently make use of data analysis. It is used for differentiating among the customers and this differentiation is done on the basis of credit, usage and the remaining characteristics as well. It helps in matching the characteristics of the customer with the various product offerings. Analytics help the business in concentrating and working on the fundamental objectives. This helps in improvement of the working of the business. These applications are responsible for the growth in the usage of Business Analytics.

There are various types of analytics. These analytics are decisive analytics, descriptive analytics, predictive analytics and also prescriptive analytics. These types help in supporting the human decisions, gaining insights, predictive modeling and also recommend decisions by using the simulation and optimization processed. The main challenge of Business Analytics is that it broadly depends on the volume of data that is in question. Thus the availability of data is extremely important for the overall process to be successfully executed and also completed. It also helps in determining the types of subsets that will be required. It is one of the important things to remember.

About the author

Citystudio Bucuresti

Add comment

Contact us


Monday—Friday: 9:00AM–5:00PM
Saturday & Sunday: 11:00AM–3:00PM

About us

Citystudio Bucuresti is your innovation hub destined to increase your intellectual capacity